Digital Marketing Associate
Location
Pune (Work from Office)
Experience
2–5 years
Education
B.E / B.Tech, BBA, MCA, BCA, MBA in Sales & Marketing
Company Overview:
Kytes is a leading IT firm specializing in innovative software solutions for Project Management, Resource Management, and Project Financials & Delivery. Our cutting-edge technology empowers businesses to streamline their project workflows and enhance overall efficiency.
Duties and Responsibilities:
- Plan, manage, and execute digital marketing initiatives to promote ProductDossier projects and products.
- Generate qualified leads through digital channels and support the sales pipeline.
- Create and manage marketing collaterals, newsletters, and promotional materials.
- Manage and maintain the company and product websites, ensuring content is updated and optimized.
- Plan and execute digital marketing campaigns including SEO, SEM, social media marketing, and paid advertising.
- Conduct social media and internet marketing activities to improve brand visibility and engagement.
- Organize and support marketing campaigns, online events, and promotional activities.
- Assist senior sales team members with pre-sales meetings, product demonstrations, and client presentations when required.
- Coordinate with product development and quality assurance teams to represent customer perspectives and improve product positioning.
- Monitor campaign performance using analytics tools and optimize strategies accordingly.
Perform additional marketing or sales support tasks as assigned by management.
Technical Skills Required:
- Strong understanding of Digital Marketing concepts and strategies.
- Knowledge of SEO, SEM, SMO, and SMM practices.
- Experience with tools such as Google Analytics, Google Ads, and social media platforms.
- Basic knowledge of website management and content updates.
- Ability to analyze marketing performance data and generate insights.
Key Skills:
- Digital Marketing Strategy
- Lead Generation
- Campaign Management
- Content and Collateral Creation
- Strong Communication & Presentation Skills
- Analytical and Data Interpretation Skills
- Team Collaboration
- Time Management
